Genoh Japan was creating a store to sell Japanese made leather goods to the local and foreign markets. In need of two cutting edge fashionable designs while maintaining full browser backward compatibility they turned to net+.
After gathering all the information we could from the client, our first step was to perform a competitor analysis, we selected the top competing websites and graphed their designs, e-commerce features, traffic and social statistics, then crafted the perfect strategy to out perform them in each area.
The second step was two card sorting tests with a medium sized group from each target market. Card sorting is the best way to define an information architecture not only appropriate for each language but appropriate for each culture.
Finally, the feature, design, social and information architecture data was gathered together and used to lay the groundwork for restrained yet polished designs. The designs were realized as an open-cart template coded with HTML5 and CSS3.